Taking
your ideas
from concept
to market.

I help growth-scale startups validate an idea, iterate on real data, and prove that it works. Product, design, backend, frontend, and mobile.

Book a call See the work

Boston: Based in Boston, MA
20+ years: Professional experience
40+: Projects shipped
Founder: Of Scatter and Miserably Unemployed
6 hours: Typical reply time

My process.

Together we define your proof of concept, and we test it with real users. We leverage carefully selected metrics so that we can figure out what works and what doesn't. With data backing our decisions, we iterate until we see market movement.

I sit down with you and cut the idea down to the one thing that has to be true. Then I build the smallest real product that tests it: real screens and real data, not slides. You see it working early, and you own all of it.
I put it in front of real users, not a focus group. A landing page, a TestFlight build, or a private beta: whatever reaches your audience fastest. Real behavior beats opinions.
Before launch, I define the few numbers that show if users do what you expect, for example activation, a key action, or a return visit. I build the tracking into the product, so the numbers come in from day one.
At the end, you get a plain answer that is based on data: go, change direction, or stop. If the answer is go, the next step is the Iterate loop.

01Build
02Launch
03Check
04Iterate.

From wireframe to polished product.

Building an application is creative, collaborative work. It runs from the first wireframes to prototypes that show you where the product is going, and on to production code across web and mobile. We live in an agile world, and I’m comfortable with active change. Together we turn a rough concept into a polished application, one honest iteration at a time.

Your first users teach you most.

Launch is often treated as a marketing event, but it’s a big part of the product life cycle. The most valuable insights come from real users trying your product for the first time. A process that invites feedback, and folds the best of it back in, gives you a steady stream of improvements that focus the product on what the market needs.

See what users really do.

Every product I build gets its own dedicated, custom admin dashboard. In it, we track what users do, where they succeed, and where they fail. No guesswork and no vanity numbers, only the real behavior of real people. That gives us the critical information we need to tweak, improve, and polish your product with every release.

Small changes, compounding results.

With the dashboard data in hand, we decide what to change next. Sometimes it’s copy or a confusing flow, sometimes a feature or the pricing. We keep the goal fixed and adjust the product until it moves the numbers that matter. Then the loop starts again, and each cycle leaves your product stronger than the last.